Cookie Policy

This Cookie Policy describes how The Trustee for ABDULLA FAMILY TRUST doing business as Map Your Finance (ABN 78 913 852 862) (“we”, “us”, or “our”), uses cookies and similar tracking technologies when you access or interact with any of our digital services. This includes:

• Our websites, including www.mapyourfinance.com and any associated pages or subdomains that link to this Cookie Policy;
• Our web-based application hosted at app.mapyourfinance.com;
• Digital products such as downloadable Excel templates; and
• Any related online interactions, including account creation, subscriptions, customer support, email or SMS communications, and marketing (collectively, the “Services”).

This Cookie Policy explains what cookies are, how and why we use them, and your rights to control or limit their use. It also describes how cookies may be linked with personal information and refers you to our Privacy Policy for more information on how we collect and use personal data.

This Cookie Policy forms part of our Terms of Service and may be updated from time to time to reflect changes to our cookie practices or for legal and regulatory reasons. The “Last Modified Date” above indicates when this Cookie Policy was last revised. If changes are material, we will provide additional notice as required by law. Your continued use of the Services following any update indicates your understanding and acceptance of the revised Cookie Policy.

1. WHAT IS A COOKIE?

A cookie is a small text file that is downloaded and stored on your device—such as your computer, tablet, or smartphone—when you visit a website. Cookies contain information that allow the website to recognize your device and remember your actions or preferences over time, such as login credentials, language settings, or browsing behavior.

We use different types of cookies across our website and web application. Essential cookies are required for the core functionality of the site, such as navigation, account login, and security features. Without these, the site may not function properly.

Functional cookies are used to remember user preferences—for example, your selected region or saved form inputs—so you don't need to re-enter this information each time you visit. These cookies enhance your convenience and personalize your experience.

Performance and analytics cookies help us understand how you interact with our Services. This includes information about which pages are visited most often, how long you spend on the site, and how you navigate between pages. These insights help us improve both the content and usability of our platform.

Advertising and targeting cookies are used to deliver relevant ads to you and measure the effectiveness of our advertising campaigns. We use third-party tools such as the Facebook Pixel to track visitor behavior and serve personalized ads based on your interests and interactions with our Services.

Social media cookies enable functionalities such as content sharing through social networks and may track your engagement with our content across those platforms.

Cookies ultimately help us improve your experience by remembering your preferences, optimizing performance, and tailoring both content and advertising to your needs. In some cases, cookies may collect or become associated with personal information. For more on how we collect, use, and protect that data, please refer to our Privacy Policy.

2. COOKIES USED THROUGH OUR WEBSITE

We use the following cookies to optimize your experience on our website (www.mapyourfinance.com) and to provide our services, including digital product sales, account access, and marketing analytics. These cookies are categorized based on their function and persistence.

Cookies Necessary for the Functioning of the Store

These cookies are essential to enable core site functionality such as navigation, access to secure areas, checkout, and account logins.

Name	Function	Duration
_ab	Used in connection with access to admin.	2 years
_secure_session_id	Used in connection with navigation through a storefront.	24 hours
_shopify_country	Used in connection with checkout.	Session
_shopify_m	Used for managing customer privacy settings.	1 year
_shopify_tm	Used for managing customer privacy settings.	30 minutes
_shopify_tw	Used for managing customer privacy settings.	2 weeks
_storefront_u	Facilitates updating customer account information.	1 minute
_tracking_consent	Stores tracking preferences.	1 year
c	Used in connection with checkout.	1 year
cart	Used in connection with the shopping cart.	2 weeks
cart_currency	Stores the currency for the cart.	2 weeks
cart_sig	Ensures integrity of cart data.	2 weeks
cart_ts	Timestamp of cart creation.	2 weeks
cart_ver	Versioning of cart.	2 weeks
checkout	Used in connection with checkout process.	4 weeks
checkout_token	Used in connection with checkout process.	1 year
dynamic_checkout_shown_on_cart	Indicates if dynamic checkout was shown.	30 minutes
hide_shopify_pay_for_checkout	Used in connection with checkout.	Session
keep_alive	Used in connection with buyer localization.	2 weeks
master_device_id	Used in connection with merchant login.	2 years
previous_step	Used in connection with checkout steps.	1 year
remember_me	Used to remember login details.	1 year
secure_customer_sig	Used in connection with customer login.	20 years
shopify_pay	Used in connection with accelerated checkout.	1 year
shopify_pay_redirect	Enables Shopify Pay redirection.	30 minutes, 3 weeks, or 1 year depending on value
storefront_digest	Used to verify login credentials.	2 years
tracked_start_checkout	Tracks when checkout was started.	1 year
checkout_one_experiment	Used in connection with checkout.	Session
checkout_session_lookup	Used in connection with checkout.	3 weeks
checkout_session_token_<>	Used in connection with checkout.	3 weeks
identity-state	Used for customer authentication.	24 hours
identity-state-<>	Used for customer authentication.	24 hours
identity_customer_account_number	Used for authentication workflows.	12 weeks

Reporting and Analytics Cookies

These cookies help us understand how visitors interact with the website. They collect data on traffic, usage behavior, referral paths, and analytics that assist with site improvements.

Name	Function	Duration
_landing_page	Tracks landing pages.	2 weeks
_orig_referrer	Tracks original referring pages.	2 weeks
_s	Shopify analytics.	30 minutes
_shopify_d	Shopify analytics.	Session
_shopify_s	Shopify analytics.	30 minutes
_shopify_sa_p	Shopify analytics relating to marketing and referrals.	30 minutes
_shopify_sa_t	Shopify analytics relating to marketing and referrals.	30 minutes
_shopify_y	Shopify analytics.	1 year
_y	Shopify analytics.	1 year
_shopify_evids	Shopify analytics.	Session
_shopify_ga	Shopify and Google Analytics integration.	Session
customer_auth_provider	Shopify analytics.	Session
customer_auth_session_created_at	Shopify analytics.	Session

Advertising and Retargeting (Facebook Pixel)

We use Facebook Pixel on our website and web application to help measure and improve ad performance, optimize marketing spend, and deliver more relevant ads on Facebook and Instagram.

Name	Function	Duration
_fbp	Used by Facebook to deliver a series of advertisement products.	90 days
fbc	Captures Facebook Click ID to associate website visits with ad clicks.	90 days
fr	Used by Facebook to deliver, measure, and improve ad relevance.	90 days
tr	Used by Facebook Pixel to track visitor behavior.	Session

Note: These Facebook cookies are set through embedded Pixel scripts and are used for audience targeting, conversion tracking, and ad optimization.

3. THIRD PARTY SERVICES

We engage a number of trusted third-party service providers to support our analytics, marketing, and advertising efforts across our website and web application. These third parties may place cookies, tags, pixels, or similar technologies on your device to collect information about your interaction with our services and with external websites.

These services help us better understand how users engage with our content, measure the effectiveness of our advertising, and deliver more relevant ads to users across other platforms. The information collected may include, for example, pages visited, time spent on pages, click-through rates, referring URLs, device types, IP addresses (in anonymized form), and interactions with advertisements or marketing emails.

We may use third parties in the following ways:

• Analytics Providers: Services like Google Analytics are used to track aggregated data about site traffic and user behavior. This information helps us understand how our services are used and where improvements are needed.
• Advertising Partners: We partner with advertising networks, including Meta (Facebook and Instagram), to serve targeted advertisements to users based on their previous interactions with our website or ads. These partners may track your activity across other websites and apps to provide interest-based advertising.
• Performance and Optimization Tools: Tools may be used to A/B test content, monitor site uptime, and detect performance bottlenecks.

Our third-party partners may collect or receive information from our website and use that information to provide measurement services or deliver targeted ads. Importantly, the data collected by these services does not include personally identifiable information such as your name, email address, or phone number, unless explicitly provided by you or otherwise permitted under applicable laws.

You can learn more about how these third-party services use your data by visiting their respective privacy or cookie policies. You may also control how these cookies are used by adjusting your browser settings or by opting out via recognized industry tools such as the Digital Advertising Alliance's opt-out portal (https://optout.aboutads.info) or the Network Advertising Initiative (https://www.networkadvertising.org/choices).